Proving the Value of CX and Placing the Customer Experience at the Center of Your Business
Whether you are a mid-sized company in automotive or manufacturing, or a large-scale retail company, we are all in the business of creating better experiences for the modern customer.
This Forbes Insight report features a seven-step process that any company can follow to develop a comprehensive and successful CX strategy. It specifically addresses how to:
– Establish a customer-centric culture
– Manage CX as a whole business (not just part of it)
– Avoid the risks of standing still & make it happen
– Introduce a CX value-generation framework & prove ROI
