Understand Campaign
Our Customers
First, We Must
Understand
It’s difficult to always understand what customers want. Traditional ticket categories are often incomplete, many reporting tools are limited, and new questions arise every day.
Directly uses a combination of machine learning and a network of community experts to deliver a visual representation of your customer inquiries, called a cluster map.
This map identifies your most common customer issues to give you insight into new automation opportunities, or call our Understand API to inform better routing and smarter bots.
The Directly
Difference
Our AI platform leverages 20,000 community experts to interpret dynamic customer needs, enabling you to put insights into action.
Actionable Insights
Identifying customer intent and recommending the next best action.
Topics by Intent
Hover over the map to
get in-depth insight
Accounting and Billing
Topic: Billing
Best Action: Automate
Troubleshooting
Topic: App troubleshooting
Best Action: Route to expert
Rebooking
Topic: Reservation rebooking
Best Action: Route to agent
Order Tracking
Topic: Order tracking
Best Action: Automate
Refunds and Returns
Topic: Sunglasses refund
Best Action: Automate
FAQ
Topic: Email activation
Best Action: Automate
How It Works
With the Directly platform, support leaders are able to access a company dashboard and 5 Directly APIs.
With Ingest, contact center data is easily uploaded, processed, and grouped together to create a cluster map.
Understand monitors conversations, identifies customer intent, and recommends what should be automated or routed to someone for help.
Our robust Reporting provides you with actionable insights to create a scalable and resilient support model.

Benefits
New Automation Opportunities:
Clarity on what your customers are asking with recommendations on what should be automated or sent to someone for help.
Improved Routing:
Insight into whether a question should be routed to automation, a community expert, or in-house support agents.
Enhanced Virtual Agents:
Increase containment rates, improve performance, and boost CSAT by connecting Directly into a virtual agent.
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Directly has been an incredible partner, and if anything, significantly underpromised and overdelivered. We were hoping for a 30% automation rate, and we’re now closing in on 60% bot containment and 80% with Directly overall.
Mark Bangerter
ClickFunnels -
Directly changes how companies think about AI and how they deliver customer service.
Leo de Luna
Microsoft